Celebrity endorsements can create awareness exponentially.Brands can target specific consumer groups in this case. There is minimal knowledge of these substitutes in the market.Increasing preference for flavored gelatin substitutes and powdered gelatin substitutes.Growing emphasis on vegan and animal-cruelty-free eating habits.Brands can tie up with fitness clubs and influencers to promote the health benefits of fish gelatin.To focus on sustainability, brands can source fish gelatin from fisheries that practice sustainable fishing.Demand for alternative sources of bovine gelatin due to growing concerns from animal welfare activists and groups.Growing Demand for Specialty and Functional Foods.Proper marketing strategies aimed at busting these myths can gradually help the gelatin industry grow There are certain myths associated with gelatin in the market.Brands can focus on collagen peptides derived from gelatin, which have gained popularity in the beauty and health industries.The booming pharmaceutical and nutraceutical industry post-pandemic.Growing awareness of healthy dietary supplements.Based on this analysis, it is evident that the demand for gelatin substitutes is projected to outperform its counterparts over time. The table highlights the driving forces, CAGRs, and key market opportunities for these markets in the coming decade. The section below offers a comparative analysis of two adjacent markets alongside the gelatin market- the fish gelatin market and the gelatin substitute market. The market is expected to grow as more people become aware of the benefits of gelatin-based products in the food and cosmetics industry.Ĭomparative Analysis of the Adjacent Markets Collagen-fused gelatin is used in beauty products and cosmetics to rejuvenate the skin and reduce wrinkles. Gelatin improves digestion, heart health, etc. There has been a considerable demand for functional foods in the last few years, and gelatin is one of the primary ingredients in these food items. In healthy food items like low-fat yogurt and salad dressings, gelatin substitutes natural fats to mimic the texture and mouthfeel typically associated with higher-fat products. One of the key drivers behind the increasing demand for gelatin is that it enhances the overall product taste by maintaining the structure and keeping the ingredients intact. Gelatin is essential in the food and beverage industry to manufacture products like candies, syrups, aspics, and pâtés. Growth in Food and Cosmetics Industries Fuels Gelatin Consumption Worldwide After the pandemic, the pharmaceutical industry has been growing exponentially, which is likely to generate higher demand for gelatin. They can be curated to release content at desired rates, which is sometimes essential for the patient. Gelatin capsules can also be customized according to the need of the drug. Gelatin-based tablets offer exceptional drug delivery, enhancing the effectiveness of the medicines. There is an excellent demand for gelatin because capsules made using gelatin are considered very easy to swallow and less bitter than the others. Gelatin is widely used in the pharmaceutical and nutraceutical industries, primarily for encapsulating medications, vitamins, dietary supplements, and other active ingredients. Rising Demand for Gelatin from Pharmaceutical and Nutraceutical Industries
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